I love keeping an eye on trends and TrendWatching.com is a great place to do it.

I'm a big advocate of developing VIP customer programs and services because there's always a benefit for you and your clients.

That's why TrendWatching's latest discovery, called Perkonomics, caught my eye.

Here's their definition of what's going on with Perkonomics: consumers have an ever-growing desire for novel forms of status and/or convenience.

Here's their advice: create a new breed of perks and privileges, added to brands' regular offerings, to satisfy your customers.

Here's how it benefits your business: it will help you do everything from escape commoditization to show empathy for your valued customer in these turbulent times.

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