My office is in Fremont and I see those crazy "Ride the Ducks" trucks drive by, packed with people, all day long. I love it! What a great business idea to help promote tourism in Seattle.

The other day I was driving to a meeting near the Space Needle and passed by the ducks' headquarters. To my surprise it was such a blah-looking building! When you're zooming up Mercer, headed West, the first image you have of the business is the back.

I'd like to see them do something more with their site beyond just tacking up a banner. It can be a challenge if you don't own the building because you have to convince the property owner to let you make changes (or pay for them yourself). But imagine what a difference it would make if their building was painted bright yellow or had the back of the huge, blow-up duck painted on it to grab attention when you're driving.

Want more free tips, ideas, information, and inspiration to take your business to the next level? Click here to sign up for The Biz Bite.